Mortgage Leads Accelerator | Build Your Own Google Ads Lead Machine

Sound familiar?

You don't have a reliable, predictable source of leads, and you know it.

Whether you're buying leads that rarely answer, relying on referrals that dry up, or spending hours on social media with nothing to show for it: you're working too hard for results that shouldn't be this inconsistent.

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Buying leads is expensive and hit-or-miss

£50–70 per lead. Half don't pick up. The ones that do aren't exclusive. You're renting leads forever without ever owning the system.

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Referrals are feast and famine

Great when they come in. Terrifying when they don't. You're one slow month away from panic, and there's nothing you can do to accelerate them.

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Social media eats your time

Hours of content creation for a handful of likes. It's not built for lead generation; it's built for engagement. And you're too busy to keep up.

What you really need is a system you own and control: one that runs 24/7 whether you're working or not.

The solution

One proven system. Three steps. Qualified leads on demand.

The Mortgage Leads Accelerator is built around the IAC system (a simple, proven Google Ads framework designed specifically for mortgage brokers). You'll build it once, and it'll keep working for years.

The MLA method

I A C

Identify · Attract · Convert

Identify

Your most profitable niche & value proposition

Attract

The right keywords & ads that get qualified clicks

Convert

A landing page that turns visitors into enquiries

Why Google Ads works when everything else doesn't

Google Ads puts you in front of people actively searching for a mortgage adviser right now. Not scrolling through Instagram. Not vaguely curious. Actually searching.

When your system is set up correctly (right niche, right keywords, right landing page) you get warm, qualified enquiries at a cost that makes commercial sense. Most members are live within 4–6 weeks.

The problem is most brokers get it wrong: following Google's recommendations (designed to make Google money, not you), using the wrong settings, or sending traffic to a generic homepage. That's exactly what we fix.

Apply now

Who's behind this

How I built a Google Ads system that delivers £9,000 in fees from a single £174 spend, and how you can do the same

£17

Cost per lead for one member (50 leads for £841)

5,000%

ROI achieved by a member in their first campaign

24/7

Your system works while you're seeing clients

4–6 wks

Most members go live within 4–6 weeks

I'm David. I've spent years building and managing Google Ads campaigns for mortgage brokers (the same done-for-you service I charge clients £3,000+ per month for).

I created the Mortgage Leads Accelerator because I kept seeing the same pattern: brilliant, experienced brokers stuck in the lead-buying hamster wheel, paying over the odds for leads they didn't own, because nobody had shown them a better way.

The IAC system I teach in this programme is the exact same framework I use in my done-for-you work. The landing page template. The campaign template with the right settings pre-configured. The keyword strategy. All of it designed for mortgage brokers, tested with mortgage brokers, and delivering real, measurable results.

The difference is I've packaged it so that you can build and run it yourself. With my templates, my ChatGPT prompts, and twice-weekly coaching calls to keep you on track, you don't need to be a Google Ads expert. You just need to follow the system.

What changes when you have this

What it feels like when leads come to you

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You own the system

No more renting leads. You build a Google Ads machine that belongs to you and improves over time as your data builds up.

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Enquiries while you sleep

Your ads run 24/7. While you're in client meetings or at home with your family, the system is working in the background.

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Leads that actually answer

Members consistently report 90%+ answer rates from their Google Ads leads (the complete opposite of bought leads).

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Predictable cost per lead

Once optimised, you know roughly what each enquiry costs. You can scale your ad spend and your pipeline grows with it.

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Get known for one niche

When you identify your most profitable niche, you get warmer prospects, higher conversion rates, and a lower cost per click.

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Finally break the referral cycle

Referrals are great, but they're unpredictable. This system gives you a reliable baseline so you're never dependent on them.

Client results

Real brokers. Real numbers. Real leads.

These aren't cherry-picked outliers. This is what happens when mortgage brokers follow a proven system.

5,000% ROI

"Six leads from £174 in ad spend. Expected fees from those six leads: £9,000. Every single lead answered the phone, and five out of six turned into applications."

Colin

Mortgage Broker

36+ leads

"Since launching: 586 clicks, 36+ leads, £5,213 paid into the bank so far. We've probably only had one person, two at most, that didn't answer out of maybe 20 or 30 enquiries."

Aime

Mortgage Broker – ditched lead buying entirely

21 leads, month 1

"In my first month: 21 leads, seven applications submitted, and one case already completed and paid out. I had zero Google Ads experience before starting."

Charlotte

Mortgage Broker – complete beginner

£17/lead

"Targeting a specific industry niche: 50 leads in the first three months, 25 became clients (a 50% conversion rate) for just £841 in ad spend."

Rohit

Mortgage Broker – niche campaign

150% ROI in 6 weeks

"£2,500 in fees from a £1,000 spend in the first six weeks. The system was up and running faster than I expected, and the results came quickly."

Graeme

Mortgage Broker

Success stories

Real brokers. Real results. In their own words.

Check out these success stories from mortgage brokers who joined Mortgage Leads Accelerator and are now generating their own leads instead of relying on sporadic referrals or overpriced leads from lead gen companies.

All of these clips are taken from recordings of our weekly group coaching calls.

3 leads and 2 sales in 3 days

£98 in ad spend. Real results, fast.

Sat: £450k remortgage

A single Google Ads lead that turned into a significant case.

Raj: best month ever

Using the MLA system to hit a personal best.

David's £600k self build mortgage

A specialist case sourced entirely through Google Ads.

Gavin: "It does work"

From sceptic to believer, with the results to show for it.

Carl: 6 leads in 6 days

Up and running fast, with leads coming in almost immediately.

The curriculum

How we build your lead generation machine in 90 days

Four pre-recorded modules, plus twice-weekly coaching calls. Work through the training at your pace in the first 4–6 weeks, then spend the rest of the 90 days optimising and scaling with my help.

Identify: Find your most profitable niche

We'll pinpoint the niche within the mortgage market where you'll get the warmest prospects at the lowest cost per click. You'll also craft a value proposition that makes your ideal clients think "this broker gets my situation."

Attract: Build your Google Ads campaign

I'll show you exactly which keywords to target (and which to exclude), how to write ads that get more clicks, and give you my ready-made campaign template with all the right money-saving settings pre-configured. Use my ChatGPT prompts to write your ad copy in minutes.

Convert: Create your landing page

You'll use my proven landing page template (the same design framework I use for done-for-you clients who pay £3,000+ per month). I'll guide you as you fill it in with your own content. No existing website required.

Optimise: Scale what's working

Once your campaign is live, the remaining weeks are about reviewing your data with me, making smart adjustments, and scaling your ad spend as your cost per lead drops. I'll help you read your numbers and make the right decisions.

Everything you get

The complete toolkit to build your system

✓

4 training modules

Pre-recorded, on-demand: work through them at your own pace.

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Twice-weekly coaching calls

Tuesdays 11–12 (implementation) + Thursdays 4–5:30pm (feedback, Q&A, accountability). Thursday calls recorded.

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Proven landing page template

The same template used by done-for-you clients at £3,000+/month. Fill in the blanks with your content.

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Ready-made Google Ads template

All the correct, money-saving settings pre-configured. Upload it in minutes using free software I'll show you.

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ChatGPT prompts & AI tools

Write your ads and landing page copy in a fraction of the time. My exact prompts, ready to use.

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Email access to David

Get stuck between calls? Email me anytime. I'll respond directly or address it on the next group call.

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Worksheets & checklists

Nothing gets missed. Every step is documented so you know exactly what to do and when.

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Members-only community

A small, focused group of mortgage brokers all building at the same time. Support, accountability, shared wins.

Is this right for you?

The Mortgage Leads Accelerator is not for everyone

I keep each intake to a maximum of five new members so everyone gets personal attention. That means I'm selective. Here's how to know if this is right for you.

✅ This is for you if...

✓You're a mortgage broker or IFA wanting to generate your own leads instead of buying them
✓You can invest £25–30/day in Google Ads once your campaign is live (£750–900/month)
✓You're willing to put in the work over 90 days (this is a doing programme, not a watching one)
✓You're in it for the long game and want a lead gen system you own forever
✓You're frustrated with feast-and-famine referrals or expensive bought leads

❌ This is NOT for you if...

✗You want a magic button that requires zero effort
✗You're not willing to invest in advertising spend
✗You collect courses but never implement them
✗You're perfectly happy buying leads or relying entirely on referrals
✗You're not a mortgage broker or IFA

The support structure

You won't be doing this on your own

Every element of the programme is designed to keep you moving forward and get you to live campaigns as fast as possible.

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4 Training Modules

Pre-recorded, on-demand. Work at your own pace over the first 4–6 weeks.

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Tuesday Sessions

11:00–12:00 UK. "Work With David" – we build together on Zoom in real time.

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Thursday Coaching

16:00–17:30 UK. Full group call for feedback, critiques, Q&A, and accountability. Recorded.

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Email Access

Direct email access to David between calls. Get unstuck fast instead of waiting a week.

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Fill-In Templates

Landing page template. Google Ads campaign template. ChatGPT prompts. All ready to use.

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Small Group (Max 5/month)

Intentionally small so everyone gets personal attention. Not a faceless course with 500 members.

Investment

Join the Mortgage Leads Accelerator

All prices include VAT. You also need to budget £750–900/month in Google Ads spend once your campaign is live.

Best Value

Pay in Full

£3,600

One-time payment · inc. VAT
Save £750 vs. payment plan

4 pre-recorded training modules (IAC system)
Twice-weekly group coaching calls for 90 days
Proven landing page template
Ready-made Google Ads campaign template
ChatGPT prompts & custom AI tools
Direct email access to David
Worksheets, checklists & all resources
Call recordings to rewatch anytime
Members-only community access

Apply now →

Payment Plan

£1,450

× 3 monthly payments · inc. VAT

4 pre-recorded training modules (IAC system)
Twice-weekly group coaching calls for 90 days
Proven landing page template
Ready-made Google Ads campaign template
ChatGPT prompts & custom AI tools
Direct email access to David
Worksheets, checklists & all resources
Call recordings to rewatch anytime
Members-only community access

Apply now →

🛡️

100% Performance Guarantee

Do the work. Get the leads.
Or get your money back.

I'm confident this system works if you implement it. So here's my guarantee:

Watch all the training modules

Complete the homework and assignments

Attend at least 50% of Thursday group calls

Build your landing page and Google Ads campaign using my system

Run your campaign for at least one month with £1,000+ in ad spend

If you do all of that and generate zero leads, show me your completed work and proof of spend, and I'll refund your investment in full.

The system works. You just have to use it.

Questions

Everything you need to know

Who is this programme for? +

Mortgage brokers and IFAs who want to generate their own mortgage enquiries without chasing referrals, buying leads, or spending hours on social media. You don't need any Google Ads experience (Charlotte had none and generated 21 leads in her first month).

When does it start and how does it work? +

You get immediate access to all training modules when you join. Group coaching calls run every Tuesday (11:00–12:00 UK) and Thursday (16:00–17:30 UK). Thursday calls are recorded. Most members have their campaign live within 4–6 weeks.

Do I need an existing website? +

No. Your campaign uses a standalone landing page that doesn't require an existing website. All you need is a domain name and hosting. I'll help you set that up if you need it.

How much do I need to spend on Google Ads? +

I recommend a minimum of £25–30 per day (£750–900/month) once your campaign is live. This is separate from the programme fee. You won't need to spend this from day one: you'll build your campaign first, then switch it on when it's ready.

What if I'm really busy right now? +

The best time to build a lead generation system is when you're busy, because you need leads coming in consistently so you're never in a dry spell. The training is pre-recorded so you can work through it around your schedule. And more brokers are discovering Google Ads every month, so the sooner you build your system, the sooner you benefit before competition increases.

Can I ask questions between calls? +

Yes. You have direct email access to me throughout the 90 days. I'll either respond privately or answer on the next group call so everyone benefits from the question.

Will AI training be included? +

Yes. I'll give you my exact ChatGPT prompts to speed up writing your ads and landing page copy. Using AI is optional but highly recommended: members who use it get their campaigns live significantly faster.

I've tried Google Ads before and it didn't work. Why will this be different? +

Because the reason Google Ads fails for most mortgage brokers is specific and fixable: they follow Google's recommendations (designed to make Google money), use the wrong keyword match types, and send traffic to their homepage. My system addresses all of this: the right settings, the right landing page, the right keywords. That's exactly what makes the difference between campaigns that bleed money and campaigns like Colin's (£174 spend → £9,000 in fees).

How long will I have access to the materials? +

You get unlimited access to all training, templates, resources, and call recordings throughout your 90-day membership.

Stop buying leads you didn't ask for. Build the machine that generates them for you.

Everything you need to know in under 8 minutes